Tag: word of mouth
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Paradigm Marketing Shift: Make a Connection
My thoughts on marketing were kicked off this week not by the social media data engineering post I shared yesterday, but Dave Freer’s thoughts on the publishing industry and the impact the pandemic is having on it. Once upon a time there were no book chains, and publishers had to sell to directly to…
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The Dreaded M-Word
Crossposted from Amazing Stories: A recent conversation about self and independent publishing led to me voicing my thoughts on what to do once the book is released. This will also hold true even for the traditionally published, as the publishers provide them with less and less support. We must be able to be businessmen, not…