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Category: Marketing
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Paradigm Marketing Shift: Make a Connection
My thoughts on marketing were kicked off this week not by the social media data engineering post I shared yesterday, but Dave Freer’s thoughts on the publishing industry and the impact the pandemic is having on it. Once upon a time there were no book chains, and publishers had to sell to directly to…
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Paradigm Marketing Shift: Rule 1
This post started for me, as these things sometimes do, by something that was wrong on the internet jarring it loose in my brain. I saw the post below, and protested it. It’s wrong. It’s wrong on several levels. And it is also right on a couple of points, but the worst lies are…
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Indie Authors are Alive and Thriving
Author Earnings is back! I’ve been spending a few moments this morning trying to geek out over the new and improved dataset – it’s the bomb, it really is! – while helping kids get ready for school. I’m seriously excited over this report, which has been nine months in the making. If you’re an author,…
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Job Hunting
In addition to the writing of fiction, I’m trying to do something very important, albeit much shorter. I have to write about me. If you’ve ever looked at the About Cedar page on this blog, you’ll know that I don’t like to do that. My biography which appears on Amazon and various other sites? Was…
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Spams, Scam, Bologna, and other Fried Emails
So this post has nothing to do with food. Just sayin’ so you know before you keep reading and don’t find a recipe. But if you are curious about spammy emails and how to spot them, read on. If you’re familiar with this blog and my philosophy, you know that I consider myself a content…
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Selling Art Merchandise
Selling Art I know there are not a lot of us who are working at art and writing. I probably wouldn’t have gotten into it, the art is sort of my sanity valve when school gets intense, except… I kept getting asked to sell pieces, print, coffee mugs (looks hard at a certain person). So…
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Question for you
I have been contemplating marketing, and I have a research question: would my readers and fans like an omnibus edition of the Pixie For Hire trilogy in time to give as a Christmas gift? I am planning on reducing the cost of the first book in the series, and if I create an omnibus of…
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Halloween Sale!
A bunch of Indie Author friends decided the Labor Day Sale was so much fun, we should do it more often. So, Oh Best Beloved Readers, here are a bagful of treats for you… Books on sale, even some for free! Check the sale prices, they will be changing through the weekend. Herding authors is…
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Brushstrokes III
I’m still painting, and I don’t think I will stop when October and the Inktober challenge ends. I’ve been experimenting with adding color, and the alcohol inks are still a challenge but I’m getting a better feel for them. I will be setting up a shop in time (when I have time) and selling originals.…
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We Have Winners!
First of all, thank you to everyone who commented or shared as I worked on this contest. It was a bit spur-of-the-moment, the next one I will plan out more. However! there were more than one hundred entries, which was pretty amazing. I’m tickled pink at the responses. So here’s what I did. I kept…
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Fear and Loathing at TOR
Almost since the advent of the internet, there have been warnings about what to say – or not – on it. The internet is a vast and mostly public arena. Imagine, if you can, standing in Grand Central Station and screaming slurs at the top of your lungs, while the sane people standing near you…
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An Author at a Con
James Young is guest posting at the Mad Genius Club today, writing about what is entailed in being an author-vendor at a con-of-size. The first thing a person should do in order to prepare for any event is do some research. For instance, if you look through previous news clippings, you’ll find that KC Planet…